About Us

About Sim Local

We’re based in Dublin and London, and welcoming remote work.

Sim Local is the global leader in travel SIM card and eSIM retail. Our business caters to global travellers so they can stay connected and avoid expensive roaming charges.

We sell local SIM cards and eSIM Profiles direct to customers through our Sim Local retail stores, kiosks, vending machines, mobile app, and eShop.

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Our Values

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Be Daring.

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Own it.

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Champion the Customer.

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Work Together for Success.

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Do the Right Thing.

Our Journey So Far

2011
Sim Local founded by Irish entrepreneur Killian Whelan - First retail shop established in Dublin Airport
Sim Local logo
2012
Sim Local is awarded the contract for their first store in London Heathrow Airport.
Photo of Sim Local store, showing an array of SIM Card plans.
2014
Sim Local continues to expand with additional stores at London Heathrow

Sim Local now operate across multiple terminals at Heathrow, as well as in partner locations around the world.

Photo of Sim Local, Terminal 5, Heathrow Airport
2016
Sim Local secures vending contracts for London Gatwick

Our vending units are located in airports and partner stores, and let our customers get connected quickly, at any time.

Photo, Sim Local vending machine in Heathrow Airport
2017
Exclusive partnership with WHSmith Travel Agreed

Sim Local secures contract to supply local SIM cards in WHSmith UK airport store portfolio.

Photo of Sim Local retail space inside WHSmith airport store.
2019
Exclusive international concession agreement signed with WHSmith international stores with openings in Madrid and Copenhagen. Supply agreement signed with tourist service WeKnow London.
2020
Concession agreement with multiple US airports, InMotion & Marshall Group. Delivery of eSIM technology through retail integration.

...and that other thing happened.

2021
Sister company NetLync launches and further airport expansion secured

Sim Local launches its sister company NetLync to capitalise on opportunities with eSIM. New store openings in Heathrow T5, Heathrow T3 and Brussels airport.

A photograph of a Sim Local store in Brussels Airport.
2022
Sim Local's expansion continues

Two stores open in Athens International airport, Greece, followed by an additional three stores in London Heathrow and new vending machines in Dublin Airport, Ireland.

Photo of Sim Local store at Athens airport

What a fantastic way to start the trip to Greece
The smile, the generosity, so professional, so great! And such a relief to be back in this beautiful city with beautiful people
Start your journey here and stay connected
All best to Elias who was most helpful Thai afternoon well done!

Juliette, Google Review

Today

Sim Local continues to be a leading provider of connectivity in both physical and digital spaces, with an online webstore alongside a global presence.

Join Our Team

Interested in joining our team?
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Sim Local is headquartered in Dublin, Ireland, with teams located in London, Dublin, and everywhere in between.
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We’re okay with working remotely so if you’re interested in joining us don’t let your location hold you back from applying.

See Open Positions

Keeping people connected.

150+

Points of sale

100+

Airports

9

Countries

3.5m

Connections